1886
Coca-Cola was invented by Dr. John S. Pemberton in Atlanta, Georgia. What started as a soda fountain drink at Jacob’s Pharmacy has since become a global icon of refreshment.
1915
The contour bottle design was introduced to distinguish Coca-Cola from imitators. Its unique shape became an instant classic, symbolizing the brand’s distinct identity and is still recognized today.
1931
Coca-Cola’s holiday advertisements featuring a jolly Santa Claus solidified the modern image of Santa. This campaign connected Coca-Cola with joy, celebration, and the holiday spirit.
1971
One of the most famous ads in history, this campaign captured the spirit of harmony and unity, showcasing people from around the world singing together on a hilltop in Italy, all sharing a Coke.